What Clients Never Tell You

Information from consumer reports and employer surveys can tell us a lot about what clients want and need from massage therapists. However, hearing feedback directly from clients gives us a new perspective. Brian Halterman and Cindy Williams share interesting consumer perspectives and interview clients to get the comments they don't share with their massage therapists. This session asks us to take a hard look at the environments we create for clients, our session plans, client education programs, and other methods we might use to enhance consumer views of massage therapy and improve the marketplace for ourselves and future generations of therapists.