Business / Marketing

Expand Your Practice: Strategies for Growth

kcoverly — Thu, 02 Jun 2022 14:39:36 +0000

Expand Your Practice: Strategies for Growth kcoverly Thu, 06/02/2022 - 08:39

Authors

Description

Thinking of expanding your practice but don’t know where to start? Diane Matkowski, The Massage Mentor, shares insights and advice she gained from building a private practice into an award-wining massage clinic. Topics include making the decision to expand, how to be an effective manager, choosing an office space, hiring staff, and employee retention.

This course has closed captioning. Click "cc" on the video player to view.

Preview

Quiz Questions

Webinar241 Question 1

Webinar241 Question 2

Webinar241 Question 3

Webinar241 Question 4

Webinar241 Question 5

NetForum Course ID

Webinar241

Pass Percentage

Instagram Success: A Complete Guide from Setup to Strategies

kcoverly — Thu, 29 Jul 2021 23:45:12 +0000

Instagram Success: A Complete Guide from Setup to Strategies kcoverly Thu, 07/29/2021 - 17:45

Authors

Elicia Crook

Description

Instagram is a powerful social media tool for marketing your practice. Are you using it to its fullest potential? Join Elicia Crook to learn how to get started on the platform, strategically plan your posts, design your overall page layout, take a great selfie, utilize stories and reels, and more. Start using Instagram as a successful tool for client bookings!

Preview

Quiz Questions

Webinar231 Question 1

Webinar231 Question 2

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Webinar231 Question 4

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Webinar231 Question 8

NetForum Course ID

Webinar231

Pass Percentage

A Website That Works

kcoverly — Tue, 20 Apr 2021 21:51:51 +0000

A Website That Works kcoverly Tue, 04/20/2021 - 15:51

Authors

Allissa Haines

Michael Reynolds

Description

A great website can be a practitioner’s most powerful tool for recruiting new clients. It’s also a little bit of a mystery if you’re not familiar with basic internet marketing. If you’ve ever wondered, "Is there something missing from my website costing me potential clients?" or “Why do I keep getting clients who aren’t right for me?” you’re not alone. Join Allissa and Michael of Massage Business Blueprint as they help you understand the basics of what makes a website work. Even better, they’ve chosen a few of YOUR websites to review. They’ll share what’s looking great, point out what can be improved, and provide clear advice on how to improve it. Make sure your website is a website that works! This course was featured during the April 2021 ABMP CE Socials event.

This course has closed captioning. Click "cc" on the video player to view.

Preview

A great website can be a practitioner’s most powerful tool for recruiting new clients. Join Allissa and Michael of Massage Business Blueprint as they help you understand the basics of what makes a website work. Even better, they’ve chosen a few of YOUR websites to review. They’ll share what’s looking great, point out what can be improved, and provide clear advice on how to improve it. Make sure your website is a website that works!

Quiz Questions

Webinar227 Question 1

Webinar227 Question 2

Webinar227 Question 3

Webinar227 Question 4

Webinar227 Question 5

NetForum Course ID

Webinar227

Pass Percentage

Mind Your Money

kcoverly — Tue, 06 Oct 2020 23:39:12 +0000

Mind Your Money kcoverly Tue, 10/06/2020 - 17:39

Authors

Allissa Haines

Michael Reynolds

Description

Learning how to mind and manage your money is one of the most valuable skills for a small business owner to develop. Financial literacy is essential in moving from being a hobbyist to being a professional and earning a living doing the work you love. Join Allissa Haines and Michael Reynolds of Massage Business Blueprint to learn how to manage your business finances, make more money, and plan for your financial future.

Learn more from Allissa and Michael on ABMP’s Financial Literacy Series resource page.

Preview

Quiz Questions

Webinar215 Question 1

Webinar215 Question 2

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NetForum Course ID

Webinar215

Pass Percentage

You Do Not Have to Be a "Guerilla" To Retail

admin — Wed, 08 Jul 2020 15:54:18 +0000

You Do Not Have to Be a "Guerilla" To Retail admin Wed, 07/08/2020 - 09:54

Approved States

AL,AK,AZ,CA,CO,CT,DE,DC,FL,GA,ID,IL,IN,IA,KS,KY,ME,MA,MI,MN,MO,MT,NV,NH,NM,NC,ND,OH,OK,OR,RI,SC,SD,TN,TX,UT,VT,VA,WA,WV,WI,WY

Archived Course

Active

Authors

WMC:Angie Patrick

Credits

1.00

Custom Permissions

{"anonymous":"default","authenticated":"default","associate":"default","certified":"default","free_network":"default","pac_staff":"default","practitioner":"default","professional":"default","student":"default","supporting":"default","certified_digital":"default"}

Description

Does the idea of retailing and the income it can represent appeal to you, but the thought of “selling” stops you in your tracks? Learn how to effectively retail product and merchandise that is beneficial to your client while never being pushy or over the top. Learn all the best and most effective low-pressure techniques in retailing to add black ink to your bottom line. Learn to merchandise your product assortment so that it appears noninvasive in your treatment room. Get pointers on great retail products that consistently sell providing alternate streams of income and positive cash flow. Learn how to provide these valuable products to your clients in a manner that reflects your core principles and values.

NetForum Course ID

WMC-Webinar332

Pass Percentage

Quiz Questions

WMC-Webinar332 Question 1

WMC-Webinar332 Question 2

WMC-Webinar332 Question 3

WMC-Webinar332 Question 4

WMC-Webinar332 Question 5

Supplementary Materials

Course Handout

Why Clients Buy from You

admin — Wed, 08 Jul 2020 15:54:18 +0000

Why Clients Buy from You admin Wed, 07/08/2020 - 09:54

Approved States

AL,AK,AZ,CA,CO,CT,DE,DC,GA,ID,IL,IN,IA,KS,KY,ME,MA,MI,MN,MO,MT,NV,NH,NM,NC,ND,OH,OK,OR,RI,SC,SD,TN,TX,UT,VT,VA,WA,WV,WI,WY

Archived Course

Active

Authors

WMC:Jessica Zike

Credits

1.00

Custom Permissions

Description

How many clients do not return after their first massage and never tell you why? How many potential clients opt not to book because of frustrations when trying to make an appointment? How many clients walk through your doors feeling uninformed and anxious? This presentation will feature a discussion on market research on the expectations of spa clients, from the first call to the moment they exit the spa following the treatment. This presentation will address the elements that clients mention most often as enhancing or detracting from their massage experience. You will learn why clients choose one spa experience over another and various quality assurance tools that you can apply to track and positively infulance clients' experiences, including client surveys, individual supervision, group discussion and staff meetings, mystery shopping, and more. Jessica Zike will explain how to create a quality matrix that can be used to test spa staff members and provide objective criteria to aid in growth and improvement.

NetForum Course ID

WMC-Webinar327

Pass Percentage

Quiz Questions

WMC-Webinar327 Question 1

WMC-Webinar327 Question 2

WMC-Webinar327 Question 3

WMC-Webinar327 Question 4

WMC-Webinar327 Question 5

Supplementary Materials

Course Handout

Who Cares About Client Education?

admin — Wed, 08 Jul 2020 15:54:18 +0000

Who Cares About Client Education? admin Wed, 07/08/2020 - 09:54

Approved States

AL,AK,AZ,CA,CO,CT,DE,DC,FL,GA,ID,IL,IN,IA,KS,KY,ME,MA,MI,MN,MO,MT,NV,NH,NM,NC,ND,OH,OK,OR,RI,SC,SD,TN,TX,UT,VT,VA,WA,WV,WI,WY

Archived Course

Active

Authors

WMC:Angela Palmier

Credits

1.00

Custom Permissions

Description

Who cares about client education? Your clients do! But only if logically and emotionally delivered in a way that connects with them. Every day you educate your clients: in the effects and benefits of massage, about their own bodies, in self-care techniques, and about general health and wellness. But is your message sinking in? Do you find yourself saying, “If only this client would ..."? In this presentation, you’ll discover what works and doesn’t work in client education. You’ll learn that client education is as important as any hands-on skill and how getting it right not only improves client outcomes and client satisfaction, but makes all the difference between a surviving practice and a thriving one.

NetForum Course ID

WMC-Webinar326

Pass Percentage

Quiz Questions

WMC-Webinar326 Question 1

WMC-Webinar326 Question 2

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WMC-Webinar326 Question 4

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Supplementary Materials

Course Handout

What You Need to Know about Professional Liability Insurance

admin — Wed, 08 Jul 2020 15:54:18 +0000

What You Need to Know about Professional Liability Insurance admin Wed, 07/08/2020 - 09:54

Approved States

AL,AK,AZ,CA,CO,CT,DE,DC,GA,ID,IL,IN,IA,KS,KY,ME,MA,MI,MN,MO,MT,NV,NH,NM,NC,ND,OH,OK,OR,RI,SC,SD,TN,TX,UT,VT,VA,WA,WV,WI,WY

Archived Course

Archived

Authors

WMC:David Stark

Credits

1.00

Custom Permissions

Description

What’s more important: professional liability insurance or general liability insurance? Or do you need both? Did you know that a massage therapist can become a victim and need to have protection from the public? You will get the facts and actual claims examples of therapists being dragged through the mud by a client. This presentation is an informative and educational overview on liability insurance, presented in layperson's terms. You will learn what every therapist should know about liability insurance and how it can work for you.

NetForum Course ID

WMC-Webinar324

Pass Percentage

Quiz Questions

WMC-Webinar324 Question 1

WMC-Webinar324 Question 2

WMC-Webinar324 Question 3

WMC-Webinar324 Question 4

WMC-Webinar324 Question 5

Supplementary Materials

Course Handout

What I Wish I'd Learned in Massage School

admin — Wed, 08 Jul 2020 15:54:18 +0000

What I Wish I'd Learned in Massage School admin Wed, 07/08/2020 - 09:54

Approved States

AL,AK,AZ,CA,CO,CT,DE,DC,FL,GA,ID,IL,IN,IA,KS,KY,ME,MA,MI,MN,MO,MT,NV,NH,NM,NC,ND,OH,OK,OR,RI,SC,SD,TN,TX,UT,VT,VA,WA,WV,WI,WY

Archived Course

Active

Authors

WMC:Don Dillon

Credits

1.00

Custom Permissions

Description

Massage schools do a great job of ensuring academic rigor, regulatory orientation, and the technical/hands-on skills required in practice. Yet, insufficient support exists in the profession to make the leap from the safe, controlled limits of the classroom into the massage body politic and the competitive marketplace. In this presentation, Don Dillon explores the concepts he wished he'd learned early on and the common nonsense that perpetuates and pollutes massage practice today.

NetForum Course ID

WMC-Webinar322

Pass Percentage

Quiz Questions

WMC-Webinar322 Question 1

WMC-Webinar322 Question 2

WMC-Webinar322 Question 3

WMC-Webinar322 Question 4

WMC-Webinar322 Question 5

Supplementary Materials

Course Handout

What Clients Never Tell You

admin — Wed, 08 Jul 2020 15:54:18 +0000

What Clients Never Tell You admin Wed, 07/08/2020 - 09:54

Approved States

AL,AK,AZ,CA,CO,CT,DE,DC,FL,GA,ID,IL,IN,IA,KS,KY,ME,MA,MI,MN,MO,MT,NV,NH,NM,NC,ND,OH,OK,OR,RI,SC,SD,TN,TX,UT,VT,VA,WA,WV,WI,WY

Archived Course

Active

Authors

WMC:Brian Halterman

WMC:Cindy Williams

Credits

1.00

Custom Permissions

Description

Information from consumer reports and employer surveys can tell us a lot about what clients want and need from massage therapists. However, hearing feedback directly from clients gives us a new perspective. Brian Halterman and Cindy Williams share interesting consumer perspectives and interview clients to get the comments they don't share with their massage therapists. This session asks us to take a hard look at the environments we create for clients, our session plans, client education programs, and other methods we might use to enhance consumer views of massage therapy and improve the marketplace for ourselves and future generations of therapists.

NetForum Course ID

WMC-Webinar321

Pass Percentage

Quiz Questions

WMC-Webinar321 Question 1

WMC-Webinar321 Question 2

WMC-Webinar321 Question 3

WMC-Webinar321 Question 4

WMC-Webinar321 Question 5

Supplementary Materials

Course Handout

Business / Marketing

Expand Your Practice: Strategies for Growth

Tags

Instagram Success: A Complete Guide from Setup to Strategies

Tags

A Website That Works

Tags

Mind Your Money

Tags

You Do Not Have to Be a "Guerilla" To Retail

Tags

Why Clients Buy from You

Tags

Who Cares About Client Education?

Tags

What You Need to Know about Professional Liability Insurance

Tags

What I Wish I'd Learned in Massage School

Tags

What Clients Never Tell You

Tags