Technology-Driven Marketing - Is There Any Other Kind

The days of promoting your practice with direct mail postcards, glossy brochures, and ads in local newspapers or Yellow Pages are over. Today, successful, cost-effective marketing is web-based and evolving quickly. This session, originally presented at the ABMP School Issues Forum explores easy and practical ways to attract prospective clients using new web-based tools. Even if you don't know an FTP from KFC you can jump on the Internet bandwagon and ramp up the success of your marketing efforts.