The Emyth: Why Most Practices Fail and How to Make Sure It Doesn't Happen to You

Most massage professionals start their own practice to gain a more balanced life with more money and more freedom. Many, however, have been blinded by the EMyth, or Entrepreneurial Myth—the fatal assumption that if they understand the technical work of the business they can successfully run a business that does that kind of technical work. In this presentation, participants will shift their thinking to see themselves as true entrepreneurs with a newfound sense of control as well as a higher level of happiness and achievement—in their business and their life!